Africa Diaper Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the Africa diaper market attained a value of USD 4210.8 million in 2022. Aided by an increase in purchasing power, the market is projected to further grow at a CAGR of 8.2% between 2023 and 2028.
A diaper is a large and flexible sheet of paper or cloth that is fastened around the waist like underwear. It is made up of numerous layers of fabric, including an inner layer of polypropylene and outside layers made of hemp, cotton, bamboo, plastic, and polyethylene. People who wear diapers are able to urinate or defecate directly into the diaper as they absorb or contain waste, preventing the soiling of outer clothing or the environment.
Diapers are commonly used by babies or geriatrics with continence issues. They can also be used in situations where incontinence results from sickness. An increase in the number of working women and an increase in purchasing power are driving the expansion of the diaper market in Africa. People are increasingly spending more on high-end, luxury baby products because they have higher disposable income.
With the rising elderly population, urinary incontinence is becoming more common across the region. Geriatric people with incontinence problems are resorting to diapers as a result of greater awareness of the availability of adult diapers, which is a significant Africa diaper market development. Adult diapers have become more prevalent and are now a key component of personal hygiene. Also, the ease of accessibility and cost of such diapers, as well as a decline in hesitancy, are some of the significant factors aiding the market growth. Additionally, the Africa diaper market is being aided by delayed toilet training of children and increasing advertising of infant diapers.
High-level absorbency diapers have been growing in popularity in recent years. The reason for the growth is that they are widely preferred by the majority of the population, including babies and adults with incontinence issues, due to their greater absorbing capacity and fine quality. These diapers are widely used because they offer better leakage prevention than other diapers.
The demand for biodegradable diapers made of eco-friendly materials is also on the rise. Due to escalating environmental concerns about the negative consequences of diaper disposal, leading diaper producers in the Africa diaper market have created solutions by employing raw materials that degrade much more quickly than conventional diapers.
Diaper distribution through supermarket and hypermarket channels is predicted to increase at the fastest rate over the projection period. This is a result of the region's expanding supermarket network and the popularity of these stores among African consumers. In addition to offering a wide large selection of diapers under one roof, these stores also offer discounted prices, providing customers more purchasing power. These stores not only have a wide variety of diapers under one roof, but they also have discounted costs, giving clients greater purchasing power. These advantages that supermarkets and hypermarkets offer are driving the growth of the Africa diaper market.
Market Segmentation
The market can be divided on the basis of product types, distribution channels, and major countries.
Market Breakup by Product Type
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