Africa Diaper Market Report and Forecast 2023-2028

Africa Diaper Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the Africa diaper market attained a value of USD 4210.8 million in 2022. Aided by an increase in purchasing power, the market is projected to further grow at a CAGR of 8.2% between 2023 and 2028.

A diaper is a large and flexible sheet of paper or cloth that is fastened around the waist like underwear. It is made up of numerous layers of fabric, including an inner layer of polypropylene and outside layers made of hemp, cotton, bamboo, plastic, and polyethylene. People who wear diapers are able to urinate or defecate directly into the diaper as they absorb or contain waste, preventing the soiling of outer clothing or the environment.

Diapers are commonly used by babies or geriatrics with continence issues. They can also be used in situations where incontinence results from sickness. An increase in the number of working women and an increase in purchasing power are driving the expansion of the diaper market in Africa. People are increasingly spending more on high-end, luxury baby products because they have higher disposable income.

With the rising elderly population, urinary incontinence is becoming more common across the region. Geriatric people with incontinence problems are resorting to diapers as a result of greater awareness of the availability of adult diapers, which is a significant Africa diaper market development. Adult diapers have become more prevalent and are now a key component of personal hygiene. Also, the ease of accessibility and cost of such diapers, as well as a decline in hesitancy, are some of the significant factors aiding the market growth. Additionally, the Africa diaper market is being aided by delayed toilet training of children and increasing advertising of infant diapers.

High-level absorbency diapers have been growing in popularity in recent years. The reason for the growth is that they are widely preferred by the majority of the population, including babies and adults with incontinence issues, due to their greater absorbing capacity and fine quality. These diapers are widely used because they offer better leakage prevention than other diapers.

The demand for biodegradable diapers made of eco-friendly materials is also on the rise. Due to escalating environmental concerns about the negative consequences of diaper disposal, leading diaper producers in the Africa diaper market have created solutions by employing raw materials that degrade much more quickly than conventional diapers.

Diaper distribution through supermarket and hypermarket channels is predicted to increase at the fastest rate over the projection period. This is a result of the region's expanding supermarket network and the popularity of these stores among African consumers. In addition to offering a wide large selection of diapers under one roof, these stores also offer discounted prices, providing customers more purchasing power. These stores not only have a wide variety of diapers under one roof, but they also have discounted costs, giving clients greater purchasing power. These advantages that supermarkets and hypermarkets offer are driving the growth of the Africa diaper market.

Market Segmentation

The market can be divided on the basis of product types, distribution channels, and major countries.

Market Breakup by Product Type

  • Baby Diaper
Breakup by Type

Disposable Diapers

Training Diapers

Cloth Diapers

Swim Pants

Biodegradable Diapers

Breakup by Size

Medium (M)

Large(L)

Small & Extra Small (S & XS)
  • Adult Diaper
Breakup by Type

Pad Type

Flat Type

Pant Type

Market Segmentation by Distribution Channels
  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
Market Breakup by Country
  • Egypt
  • South Africa
  • Nigeria
  • Kenya
  • Tanzania
  • Morocco
  • Algeria
  • Ethiopia
  • Namibia
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Africa diaper market companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • African Cotton Industries Limited
  • Hayat Kimya San A.Ş.
  • National Pride (Pty) Ltd
  • L'il Masters
  • Unicharm Corporation
  • Others
*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Africa Diaper Market Analysis
8.1 Key Industry Highlights
8.2 Africa Diaper Historical Market (2018-2022)
8.3 Africa Diaper Market Forecast (2023-2028)
8.4 Africa Diaper Market by Product Type
8.4.1 Baby Diaper
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.1.4 Breakup by Type
8.4.1.4.1 Disposable Diapers
8.4.1.4.2 Training Diapers
8.4.1.4.3 Cloth Diapers
8.4.1.4.4 Swim Pants
8.4.1.4.5 Biodegradable Diapers
8.4.1.5 Breakup by Size
8.4.1.5.1 Medium (M)
8.4.1.5.2 Large(L)
8.4.1.5.3 Small & Extra Small (S & XS)
8.4.2 Adult Diaper
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.2.4 Breakup by Type
8.4.2.4.1 Pad Type
8.4.2.4.2 Flat Type
8.4.2.4.3 Pant Type
8.5 Africa Diaper Market by Distribution Channels
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Pharmacies
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Convenience Stores
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Online Stores
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.6 Africa Diaper Market by Country
8.6.1 Market Share
8.6.1.1 Egypt
8.6.1.2 South Africa
8.6.1.3 Nigeria
8.6.1.4 Kenya
8.6.1.5 Tanzania
8.6.1.6 Morocco
8.6.1.7 Algeria
8.6.1.8 Ethiopia
8.6.1.9 Namibia
8.6.1.10 Others
9 Regional Analysis
9.1 Egypt
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 South Africa
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Nigeria
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Kenya
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Tanzania
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.6 Morocco
9.6.1 Historical Trend (2018-2022)
9.6.2 Forecast Trend (2023-2028)
9.7 Namibia
9.7.1 Historical Trend (2018-2022)
9.7.2 Forecast Trend (2023-2028)
9.8 Algeria
9.8.1 Historical Trend (2018-2022)
9.8.2 Forecast Trend (2023-2028)
9.9 Ethiopia
9.9.1 Historical Trend (2018-2022)
9.9.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Kimberly-Clark Corporation
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 The Procter & Gamble Company
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 African Cotton Industries Limited
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 Hayat Kimya San A.Ş.
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 National Pride (Pty) Ltd
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 L'il Masters
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 Unicharm Corporation
11.2.7.1 Company Overview
11.2.7.2 Product Portfolio
11.2.7.3 Demographic Reach and Achievements
11.2.7.4 Certifications
11.2.8 Others
12 Key Trends and Developments in the Market

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