Supply Side Platform Market

Supply Side Platform Market

Global Supply Side Platform Market By Component (Software/Platform, Services), By Application (Bidding, Targeting, Online Advertising), By End-Use Industry (BFSI, IT and Telecommunication, Retail and Wholesale, Manufacturing, Education, Government, Travel, Others) And By Geography – Covid-19 Impact Analysis, Post Covid Analysis, Opportunities, Trends And Forecast From 2021 to 2033

The global Supply Side Platform market was valued at USD 23.95 Billion in 2023 and is anticipated to grow at a CAGR of 13.36% from 2023-2033. This growth is attributed to several macro and microeconomic factors such as

Growth In Digital Advertising
As digital advertising continues to expand and evolve, publishers are increasingly looking for ways to efficiently manage their ad inventory and maximize their revenue. Supply Side Platforms are a key component of the digital advertising ecosystem, allowing publishers to connect with a variety of demand sources and manage their inventory across multiple channels and devices. By using an SSP, publishers can access a larger pool of buyers, set pricing rules, and optimize their inventory to maximize revenue. The growth in digital advertising is expected to continue in the coming years, with more and more brands shifting their advertising budgets from traditional media to digital channels. This will increase the demand for SSPs, as publishers seek more advanced tools to manage their ad inventory and reach a larger audience. Overall, the growth of the digital advertising market is a major driver of the SSP market.

Further several factors restraining the market growth include

Data Privacy Concerns

With the increasing awareness and concern around data privacy, advertisers, publishers, and consumers are all becoming more conscious about how their data is collected, shared, and used in the digital advertising ecosystem. SSPs are responsible for collecting and managing large amounts of data on behalf of publishers, including information about users' browsing behavior, location data, and other personal information. However, the collection and use of this data can raise privacy concerns among users, who may be wary of their data being shared or misused. Furthermore, with the implementation of privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), SSPs must ensure that they are collecting and managing data in compliance with these regulations, which can be complex and costly. In response to these concerns, SSPs have implemented various measures to address privacy concerns, such as anonymizing user data, providing opt-out options, and ensuring compliance with privacy regulations. However, these measures may not always be sufficient to alleviate users' privacy concerns and may limit the ability of SSPs to collect and use data for targeting and optimization purposes. Overall, data privacy concerns can be a significant restraint on the growth of the SSP market, and SSPs must continue to prioritize privacy and data security to maintain user trust and comply with privacy regulation.

Collaborations and Alliances in the Supply Side Platform market are expected to generate higher avenues during the forecast period.

In the wake of the COVID-19 pandemic, supply chain disruptions have led to supply shortages or lower demand in the Supply Side Platform market. The pandemic has caused a decline in new orders and a corresponding decrease in production.

This section will analyze how COVID-19 has impacted supply chains, leading to shortages and lower demand for Supply Side Platform.

In terms of COVID-19 impact, the Supply Side Platform market report also includes the following data points:

Impact on Supply Side Platform market size
Operating Weights Trend, Preferences, and Budget Impact
Regulatory Framework/Government Policies
Key Players' Strategy to Tackle Negative Impact/Post-COVID Strategies
Opportunity in the Supply Side Platform market

Key Insight in the report:

The global Supply Side Platform market report covers an executive summary, market dynamics, COVID impact & post-COVID scenario, market size and forecast, competitive intelligence, market positioning, and product offerings.

Our report covers extensive competitive intelligence which includes the following data points:

Business Overview
Business Segment Data
Financial Data
Product Segment Analysis and Specification
Recent Development and Company Strategy Analysis
SWOT Analysis

Supply Side Platform Market Segmentation:

Component
Software/Platform
Services
Application
Bidding
Targeting
Online Advertising
End-Use Industry
BFSI
IT and Telecommunication
Retail and Wholesale
Manufacturing
Education
Government
Travel
Others

Region/ Countries Covered:

North America
US
Canada
Mexico
Europe
UK
Germany
France
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Rest of Asia Pacific
Rest of the World
South America
Middle East & Africa

Key Players Analyzed in the Report:

InMobi Pte Ltd.
Google, Inc.
Chartboost
Vungle
AdsKeeper advertising network
Adblade
Avocarrot Ltd.
APPLOVIN
Disqus
RevMob
ADDCOLONY
Unity Technologies
MoPub
Adcash
AdMaven
Zeropark
Inneractive
Propeller Ads

Parameters Indicators

Market Size 2033: USD 117.32 Billion
CAGR 13.36% CAGR (2023-2033)
Base year 2022
Forecast Period 2023-2033
Historical Data 2021

Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Key Segmentations Component, Application, End-Use Industry
Geographies Covered North America, Europe, Asia-Pacific, Latin America, Middle East, Africa
Key Vendors InMobi Pte Ltd, Google Inc, Chartboost, Vungle, AdsKeeper advertising network, Adblade, Avocarrot Ltd, APPLOVIN, Disqus, RevMob, ADDCOLONY, Unity technologies, MoPub, Adcash, AdMaven, Zeropark, Inneractive, Propeller Ads

Key Market Opportunities Growth In The Popularity Of Mobile Programmatic Advertising

Key Market Drivers Growth In Digital Advertising

REPORT CONTENT:

High-level analysis of the current and future market trends and opportunities
Detailed analysis of current market drivers, restraining factors, and opportunities in the future
Supply Side Platform market estimates for 2021 and forecast from 2021 to 2033
Vendor market share analysis at each product level
Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.

Target Audience

Manufacturers
Suppliers and traders
Government, associations, and industrial bodies
Investors and trade experts
Consulting Firms or Individual Consultants
Anyone interested in understanding the industry dynamics of the Supply Side Platform market