The global Influencer Marketing Platform market, valued at $5.89 billion in 2020, is projected to expand significantly to $56.42 billion by 2028, driven by a remarkable compound annual growth rate (CAGR) of 32.41% from 2021 to 2028. This robust growth is fueled by several factors, including the rising adoption of social media and digital platforms for marketing, the increasing effectiveness of influencer collaborations in reaching targeted audiences, and the growing demand for data-driven insights to optimize marketing strategies. Additionally, brands' shifting focus towards authentic and engaging content, coupled with advancements in analytics and tracking tools, further propels the market's expansion, enabling businesses to leverage influencer marketing for enhanced brand visibility and consumer engagement.
The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.
Segments covered
By Organization Size(Large Enterprises, SMEs)
By Application( Search and discovery, Campaign management, Influencer relationship management, Others)
By End User(Fashion and lifestyle, Agencies and PR, Others)
Key players
IZEA Worldwide
Quotient Technology Inc
Launchmetrics
JuliusWorks, Inc
Traackr, Inc.
Upfluence Inc.
Klear
AspireIQ
CreatorIQ
Mavrck
- Chapter 1. Executive Summary
- Chapter 2. Scope Of The Study
- 2.1. Market Definition
- 2.2. Scope Of The Study
- 2.2.1. Objectives of Report
- Chapter 3. Evolve BI Methodology
- Chapter 4. Market Insights and Trends
- 4.1. Supply/ Value Chain Analysis
- 4.2. Porter’s Five Forces Analysis
- 4.2.1. Threat Of New Entrants
- 4.2.2. Bargaining Power Of Buyers
- 4.2.3. Bargaining Power Of Suppliers
- 4.2.4. Threat Of Substitutes
- 4.2.5. Industry Rivalry
- 4.3. Impact of COVID-19 on Influencer Marketing Platform Market
- 4.3.1. Impact on Market Size
- 4.3.2. End User Trend, Preferences and Budget Impact
- 4.3.3. Regulatory Framework/Government Policies
- 4.3.4. Key Players Strategy to Tackle Negative Impact
- 4.3.5. Opportunity Window
- Chapter 5. Market Dynamics
- 5.1. Introduction
- 5.2. DRO Analysis
- 5.2.1. Drivers
- 5.2.2. Restraints
- 5.2.3. Opportunities
- Chapter 6. Global Influencer Marketing Platform Market, By Organization Size
- 6.1. Introduction
- 6.2. Large Enterprises
- 6.3. SMEs
- Chapter 7. Global Influencer Marketing Platform Market, By Application
- 7.1. Introduction
- 7.2. Search and discovery
- 7.3. Campaign management
- 7.4. Influencer relationship management
- 7.5. Others
- Chapter 8. Global Influencer Marketing Platform Market, By End Use
- 8.1. Introduction
- 8.2. Fashion and lifestyle
- 8.3. Agencies and PR
- 8.3. Others
- Chapter 9. Global Influencer Marketing Platform Market, By Region
- 9.1. Introduction
- 9.2. North America
- 9.2.1. Introduction
- 9.2.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.2.3. Market Size and Forecast, By Country, 2020 – 2028
- 9.2.4. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.2.5. Market Size and Forecast, By Application, 2020 – 2028
- 9.2.6. Market Size and Forecast, By End Use, 2020 – 2028
- 9.2.7. US
- 9.2.7.1. Introduction
- 9.2.7.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.2.7.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.2.7.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.2.7.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.2.8. Canada
- 9.2.8.1. Introduction
- 9.2.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.2.8.4. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.2.8.5. Market Size and Forecast, By Application, 2020 – 2028
- 9.2.8.6. Market Size and Forecast, By End Use, 2020 – 2028
- 9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.3.3. Market Size and Forecast, By Country, 2020 – 2028
- 9.3.4. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.3.5. Market Size and Forecast, By Application, 2020 – 2028
- 9.3.6. Market Size and Forecast, By End Use, 2020 – 2028
- 9.3.7. Germany
- 9.3.7.1. Introduction
- 9.3.7.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.3.7.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.3.7.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.3.7.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.3.8. France
- 9.3.8.1. Introduction
- 9.3.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.3.8.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.3.8.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.3.8.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.3.9. UK
- 9.3.9.1. Introduction
- 9.3.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.3.9.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.3.9.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.3.9.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.3.10. Italy
- 9.3.10.1. Introduction
- 9.3.10.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.3.10.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.3.10.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.3.10.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.3.11. Rest Of Europe
- 9.3.11.1. Introduction
- 9.3.11.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.3.11.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.3.11.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.3.11.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.4. Asia-Pacific
- 9.4.1. Introduction
- 9.4.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.4.3. Market Size and Forecast, By Country, 2020 – 2028
- 9.4.4. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.4.5. Market Size and Forecast, By Application, 2020 – 2028
- 9.4.7. Market Size and Forecast, By End Use, 2020 – 2028
- 9.4.8. China
- 9.4.8.1. Introduction
- 9.4.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.4.8.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.4.8.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.4.8.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.4.9. India
- 9.4.9.1. Introduction
- 9.4.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.4.9.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.4.9.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.4.9.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.4.10. Japan
- 9.4.10.1. Introduction
- 9.4.10.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.4.10.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.4.10.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.4.10.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.4.11. South Korea
- 9.4.11.1. Introduction
- 9.4.11.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.4.11.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.4.11.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.4.11.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.4.12. Rest Of Asia-Pacific
- 9.4.11.1. Introduction
- 9.4.12.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.4.12.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.4.12.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.4.12.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.5. Rest Of The World (RoW)
- 9.5.1. Introduction
- 9.5.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.5.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.5.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.5.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.5.6. Market Size and Forecast, By Region, 2020 – 2028
- 9.5.7. South America
- 9.5.7.1. Introduction
- 9.5.7.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.5.7.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.5.7.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.5.7.5. Market Size and Forecast, By End Use, 2020 – 2028
- 9.5.8. Middle East & Africa
- 9.5.8.1. Introduction
- 9.5.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 9.5.8.3. Market Size and Forecast, By Organization Size, 2020 – 2028
- 9.5.8.4. Market Size and Forecast, By Application, 2020 – 2028
- 9.5.8.5. Market Size and Forecast, By End Use, 2020 – 2028
- Chapter 10. Competitive Landscape
- 10.1. Introduction
- 10.2. Vendor Share Analysis, 2020/Key Players Positioning 2020
- Chapter 11. Company Profiles
- 11.1. IZEA Worldwide
- 11.1.1. Business Overview
- 11.1.2. Financial Analysis
- 11.1.3. Product Portfolio
- 11.1.4. Recent Development and Strategies Adopted
- 11.1.5. SWOT Analysis
- 11.2. Quotient Technology Inc
- 11.2.1. Business Overview
- 11.2.2. Financial Analysis
- 11.2.3. Product Portfolio
- 11.2.4. Recent Development and Strategies Adopted
- 11.2.5. SWOT Analysis
- 11.3. Launchmetrics
- 11.3.1. Business Overview
- 11.3.2. Financial Analysis
- 11.3.3. Product Portfolio
- 11.3.4. Recent Development and Strategies Adopted
- 11.3.5. SWOT Analysis
- 11.4. JuliusWorks, Inc
- 11.4.1. Business Overview
- 11.4.2. Financial Analysis
- 11.4.3. Product Portfolio
- 11.4.4. Recent Development and Strategies Adopted
- 11.4.5. SWOT Analysis
- 11.5. Traackr, Inc.
- 11.5.1. Business Overview
- 11.5.2. Financial Analysis
- 11.5.3. Product Portfolio
- 11.5.4. Recent Development and Strategies Adopted
- 11.5.5. SWOT Analysis
- 11.6. Upfluence Inc.
- 11.6.1. Business Overview
- 11.6.2. Financial Analysis
- 11.6.3. Product Portfolio
- 11.6.4. Recent Development and Strategies Adopted
- 11.6.5. SWOT Analysis
- 11.7. Klear
- 11.7.1. Business Overview
- 11.7.2. Financial Analysis
- 11.7.3. Product Portfolio
- 11.7.4. Recent Development and Strategies Adopted
- 11.7.5. SWOT Analysis
- 11.8. AspireIQ
- 11.8.1. Business Overview
- 11.8.2. Financial Analysis
- 11.8.3. Product Portfolio
- 11.8.4. Recent Development and Strategies Adopted
- 11.8.5. SWOT Analysis
- 11.9. CreatorIQ
- 11.9.1. Business Overview
- 11.9.2. Financial Analysis
- 11.9.3. Product Portfolio
- 11.9.4. Recent Development and Strategies Adopted
- 11.9.5. SWOT Analysis
- 11.10. Mavrck
- 11.10.1. Business Overview
- 11.10.2. Financial Analysis
- 11.10.3. Product Portfolio
- 11.9.4. Recent Development and Strategies Adopted
- 11.9.5. SWOT Analysis
- Chapter 12. Key Takeaways
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