The Augmented Reality and Virtual Reality Market is projected to reach USD 374.21 billion by 2033, growing from USD 38.45 billion in 2023 at a compound annual growth rate (CAGR) of 25.74% over the forecast period. This market includes technologies that provide immersive digital experiences by either overlaying virtual elements onto the real world (AR) or creating completely virtual environments (VR). These technologies find applications across a wide range of industries, such as gaming, entertainment, healthcare, education, retail, and manufacturing.
The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.
Segments covered
By Offering (Hardware, Software)
By Device Type (Augmented Reality, Head-mounted Displays, Head-up Displays, Others)
By Application (Consumer, Aerospace & Defense, Healthcare, Others)
Key players
Google
Sony
Apple
Samsung electronics
Microsoft
HTC
Oculus
Magic leap
Blippar
Upskill
- CHAPTER 1. Executive Summary
- CHAPTER 2. Scope of the Study
- 2.1. Market Definition
- 2.2. Market Scope & Segmentation
- 2.2.1. Objective of Report
- CHAPTER 3. Evolve BI Methodology
- 3.1. Data Collection & Validation Approach
- 3.2. Market Size Estimation and Forecast
- CHAPTER 4. Exclusive Analysis
- 4.1. Market Opportunity Score
- 4.1.1. Offering Segement – Market Opportunity Score
- 4.1.2. Device Type Segment – Market Opportunity Score
- 4.1.3. Application Segment – Market Opportunity Score
- 4.2. Key Market Influencing Indicators
- CHAPTER 5. Market Insights and Trends
- 5.1. Value Chain Analysis
- 5.1.1. Raw Material
- 5.1.2. Manufacturing Process
- 5.1.3. Distribution Channel
- 5.1.4. End User
- 5.2. Porter’s Five Forces Analysis
- 5.2.1. Bargaining Power of Buyers
- 5.2.2. Bargaining Power of Suppliers
- 5.2.3. Threat of New Entrant
- 5.2.4. Threat of Substitute
- 5.2.5. Industry Rivalry
- 5.3. COVID-19 Impact and Post COVID Scenario on Augmented Reality and Virtual Reality Market
- 5.3.1. Impact of COVID-19
- 5.3.2. Government Support and Industry Revival Policies
- 5.3.3. Measures Taken by Companies to Mitigate Negative Impact
- 5.3.4. Post COVID Trend
- CHAPTER 6. MArket Dynamics
- 6.1. Introduction
- 6.2. Drivers
- 6.2.1. Driver 1
- 6.2.2. Driver 2
- 6.2.3. Driver 3
- 6.3. Restraints
- 6.3.1. Restraint 1
- 6.3.2. Restraint 2
- 6.4. Opportunity
- 6.4.1. Opportunity 1
- CHAPTER 7. Augmented Reality and Virtual Reality Market, By Offering
- 7.1. Introduction
- 7.1.1. Hardware
- 7.1.2. Software
- CHAPTER 8. Augmented Reality and Virtual Reality Market, By Device Type
- 8.1. Introduction
- 8.1.1. Augmented Reality
- 8.1.2. Head-mounted Displays
- 8.1.3 Head-up Displays
- 8.1.4 Others
- CHAPTER 9. Augmented Reality and Virtual Reality Market, By Application
- 9.1. Introduction
- 9.1.1. Consumer
- 9.1.2. Aerospace & Defense
- 9.1.3 Healthcare
- 9.1.4 Others
- CHAPTER 10. Augmented Reality and Virtual Reality Market, By Region
- 10.1. Introduction
- 10.2. NORTH AMERICA
- 10.2.1. North America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 10.2.2. North America: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.2.3. North America: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.2.4. North America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.2.5. US
- 10.2.5.1. US: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.2.5.2. US: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.2.5.3. US: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.2.6. CANADA
- 10.2.6.1. Canada: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.2.6.2. Canada: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.2.6.3. Canada: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.2.7. MEXICO
- 10.2.7.1. Mexico: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.2.7.2. Mexico: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.2.7.3. Mexico: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3. Europe
- 10.3.1. Europe: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 10.3.2. Europe: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.3. Europe: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.4. Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.5. U.K.
- 10.3.5.1. U.K.: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.5.2. U.K.: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.5.3. U.K.: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.6. GERMANY
- 10.3.6.1. Germany: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.6.2. Germany: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.6.3. Germany: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.7. FRANCE
- 10.3.7.1. France: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.7.2. France: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.7.3. France: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.8. ITALY
- 10.3.8.1. Italy: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.8.2. Italy: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.8.3. Italy: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.9. SPAIN
- 10.3.9.1. Spain: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.9.2. Spain: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.9.3. Spain: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.10. BENELUX
- 10.3.10.1. BeNeLux: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.10.2. BeNeLux: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.10.3. BeNeLux: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.11. RUSSIA
- 10.3.11.1. Russia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.11.2. Russia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.11.3. Russia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.3.12. REST OF EUROPE
- 10.3.12.1. Rest of Europe: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.3.12.2. Rest of Europe: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.3.12.3. Rest of Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4. Asia Pacific
- 10.4.1. Asia Pacific: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 10.4.2. Asia Pacific: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.3. Asia Pacific: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.4. Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.5. CHINA
- 10.4.5.1. China: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.5.2. China: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.5.3. China: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.6. JAPAN
- 10.4.6.1. Japan: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.6.2. Japan: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.6.3. Japan: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.7. INDIA
- 10.4.7.1. India: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.7.2. India: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.7.3. India: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.8. SOUTH KOREA
- 10.4.8.1. South Korea: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.8.2. South Korea: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.8.3. South Korea: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.9. THAILAND
- 10.4.9.1. Thailand: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.9.2. Thailand: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.9.3. Thailand: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.10. INDONESIA
- 10.4.10.1. Indonesia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.10.2. Indonesia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.10.3. Indonesia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.11. MALAYSIA
- 10.4.11.1. Malaysia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.11.2. Malaysia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.11.3. Malaysia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.12. AUSTRALIA
- 10.4.12.1. Australia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.12.2. Australia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.12.3. Australia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.4.13. REST FO ASIA PACIFIC
- 10.4.13.1. Rest fo Asia Pacific: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.4.13.2. Rest fo Asia Pacific: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.4.13.3. Rest fo Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.5. South America
- 10.5.1. South America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 10.5.2. South America: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.5.3. South America: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.5.4. South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.5.5. BRAZIL
- 10.5.5.1. Brazil: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.5.5.2. Brazil: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.5.5.3. Brazil: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.5.6. ARGENTINA
- 10.5.6.1. Argentina: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.5.6.2. Argentina: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.5.6.3. Argentina: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.5.7. REST OF SOUTH AMERICA
- 10.5.7.1. Rest of South America: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.5.7.2. Rest of South America: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.5.7.3. Rest of South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.6. Middle East & Africa
- 10.6.1. Middle East & Africa: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 10.6.2. Middle East & Africa: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.6.3. Middle East & Africa: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.6.4. Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.6.5. SAUDI ARABIA
- 10.6.5.1. Saudi Arabia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.6.5.2. Saudi Arabia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.6.5.3. Saudi Arabia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.6.6. UAE
- 10.6.6.1. UAE: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.6.6.2. UAE: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.6.6.3. UAE: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.6.7. EGYPT
- 10.6.7.1. Egypt: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.6.7.2. Egypt: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.6.7.3. Egypt: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.6.8. SOUTH AFRICA
- 10.6.8.1. South Africa: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.6.8.2. South Africa: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.6.8.3. South Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 10.6.9. REST OF MIDDLE EAST & AFRICA
- 10.6.9.1. Rest of Middle East & Africa: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
- 10.6.9.2. Rest of Middle East & Africa: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
- 10.6.9.3. Rest of Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- CHAPTER 12. Competitive Landscape
- 12.1. Competitior Benchmarking 2023
- 12.2. Market Share Analysis
- 12.3. Key Developments Analysis By Top 5 Companies
- 12.4. Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players
- CHAPTER 13. Company Profiles
- 13.1. Google
- 13.1.1. Hanon Systems
- 13.1.2. Financial Analysis
- 13.1.2.1. Business Segment Revenue, 2020, 2021, 2022, $ Million
- 13.1.2.2. Geographic Revenue Mix, 2022 (% Share)
- 13.1.3. Product Portfolio
- 13.1.4. Recent Development and Strategies Adopted
- 13.1.5. SWOT Analysis
- 13.2. Sony
- 13.3. Apple
- 13.4. Samsung electronics
- 13.5. Microsoft
- 13.6. HTC
- 13.7. Oculus
- 13.8. Magic leap
- 13.9. Blippar
- 13.10. Upskill
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