New Zealand Pet Care

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	50 Pages	Euromonitor International	June, 2024	EP18909104

Best Price Guarantee
Price	from $2,100
Length	50 Pages
Publisher	Euromonitor International
Published Date	June, 2024
SKU	EP18909104

Pet Care in New Zealand

In 2024, consumers are expected to continue investing in premium pet food due to its greater nutritional value and health benefits compared to economy brands. Despite ongoing economic pressures, there is a strong unwillingness among New Zealand pet owners to compromise on their pets’ health and wellness. This trend is evidenced by the growing demand in current value terms for premium pet food and healthcare products in 2023/2024.

Euromonitor International's Pet Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Pet Care in New Zealand
Euromonitor International
June 2024
List Of Contents And Tables
PET CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS: Table 1 Pet Populations 2019-2024
MARKET DATA: Table 2 Sales of Pet Food by Category: Volume 2019-2024; Table 3 Sales of Pet Care by Category: Value 2019-2024; Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024; Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024; Table 6 NBO Company Shares of Pet Food: % Value 2019-2023; Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023; Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023; Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023; Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024; Table 11 Distribution of Pet Care by Format: % Value 2019-2024; Table 12 Distribution of Pet Care by Format and Category: % Value 2024; Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024; Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024; Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029; Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029; Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029; Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
DOG FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in premium dry dog food in 2024 reflects New Zealand’s pet humanisation trend
Convenience and affordability trends combine with demand for high-quality nutrition
Pet shops and superstores will benefit from the ability to offer expert, trusted advice
PROSPECTS AND OPPORTUNITIES
Volume growth will remain weak, but there is potential for growth in senior dog food
Nutrition will remain a key focus for New Zealand pet owners over the forecast period
Evolving price tiers will reflect ongoing premiumisation
CATEGORY INDICATORS: Table 19 Dog Owning Households: % Analysis 2019-2024; Table 20 Dog Population 2019-2024; Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA: Summary 2 Dog Food by Price Band 2024; Table 22 Sales of Dog Food by Category: Volume 2019-2024; Table 23 Sales of Dog Food by Category: Value 2019-2024; Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024; Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024; Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024; Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024; Table 28 NBO Company Shares of Dog Food: % Value 2019-2023; Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023; Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023; Table 31 Distribution of Dog Food by Format: % Value 2019-2024; Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029; Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029; Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029; Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Current value growth reflects rising unit prices and ongoing premiumisation
Pet humanisation trend generates growth opportunities for cat food in New Zealand
New Zealand cat food manufacturers embrace global trends
PROSPECTS AND OPPORTUNITIES
Scope for growth in the years ahead as younger pet owners invest in cat health
Sustainability initiatives are set to become increasingly visible
Rising costs will fuel premiumisation trend in the years ahead
CATEGORY INDICATORS: Table 36 Cat Owning Households: % Analysis 2019-2024; Table 37 Cat Population 2019-2024; Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA: Table 39 Sales of Cat Food by Category: Volume 2019-2024; Table 40 Sales of Cat Food by Category: Value 2019-2024; Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024; Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024; Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024; Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024; Table 45 NBO Company Shares of Cat Food: % Value 2019-2023; Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023; Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023; Table 48 Distribution of Cat Food by Format: % Value 2019-2024; Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029; Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029; Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029; Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Other pet food receives a boost thanks to ongoing urbanisation in New Zealand
Pet humanisation promotes nutritional awareness amongst other pet food owners
Discerning pet owners seek advice from veterinary clinics and pet shops and superstores
PROSPECTS AND OPPORTUNITIES
Optimistic outlook for other pet food in New Zealand
Evolving distribution landscape favours speciality pet stores, veterinary clinics and e-commerce
Innovation in other pet food likely to trail behind that seen in dog and cat food
CATEGORY INDICATORS: Table 53 Other Pet Population 2019-2024
CATEGORY DATA: Table 54 Sales of Other Pet Food by Category: Volume 2019-2024; Table 55 Sales of Other Pet Food by Category: Value 2019-2024; Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024; Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024; Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023; Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023; Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023; Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024; Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029; Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029; Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029; Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
New Zealanders continue to prioritise pet needs despite high cost of living
Health and wellness trend develops in line with pet humanisation
Pet product players pet humanisation trends during festival periods
PROSPECTS AND OPPORTUNITIES
Current value growth will track economic revival in the years ahead
Innovation will focus on pet wellness and preventative care
E-commerce sales will continue apace as younger consumers drive growth
CATEGORY DATA: Table 66 Sales of Pet Products by Category: Value 2019-2024; Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024; Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024; Table 69 Sales of Other Pet Products by Type: % Value 2019-2024; Table 70 NBO Company Shares of Pet Products: % Value 2019-2023; Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023; Table 72 Distribution of Pet Products by Format: % Value 2019-2024; Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029; Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029