Consumer Values and Behaviour in New Zealand
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in New Zealand
- Most consumers worry about the increasing prices of everyday items
- Millennials most confident in their ability to impact the world through choices
- Consumers like to try new products and services
- Gen X seem less inclined towards changes and new products or services
- Half of consumers in New Zealand expect they will be happier than they are now
- Millennials are most optimistic about the financial future
- Among home activities, New Zealanders choose hobbies and gardening as top activities
- Safe location - the most desired home feature
- Majority of consumers cook or bake for themselves at least weekly
- Lack of skill or other interest could get in the way of cooking
- Gen Z more often report having a home cooked meal prepared by someone else at home
- Half of consumers in New Zealand look for healthy ingredients in food and beverages
- Gen X expect to work in close proximity to their home
- Working for a good manager is especially valued by Gen Z
- Strict boundary between work and personal life most important for millennials
- Consumers in New Zealand enjoy socialising with friends online
- Millennials pursue shopping as a pleasurable pastime
- Consumers' top travel motivation - maximising the benefits while minimising the cost
- Nature and outdoors most appealing to Gen Z
- New Zealand consumers engage in walking or hiking
- Nearly half of millennial respondents indicate they run or jog
- Millennials are most active in managing their stress levels
- New Zealand consumers worried about the effects of climate change
- Consumers are actively working towards greener and more sustainable practices
- Some consumers opt for repairing damaged items instead of purchasing new ones
- Bargains remain an important factor while shopping
- Gen X and baby boomers, most inclined to look for bargains
- Consumers in New Zealand are open to purchasing used or pre-owned goods
- Millennials look for items that have simple to comprehend labels
- Consumers expect to increase their spending on groceries
- Basic items and groceries top the list for increased spending in the future
- Financial situation and inflation is the main concern
- Younger generations rely on financial support from friends or family
- Gen Z is hoping to save money over the next 12 month s
- New Zealand consumers are proactive in managing data sharing and privacy settings
- Millennials are most active online
- Consumers in New Zealand care about their social media presence
- Gen Z most active communicating through messaging apps
- In light of elevated inflation, consumers frequently compare prices online
- New Zealand consumers are less likely to provide feedback online than globally
- Third of millennials shop via social media platforms
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