Chobani has seen success in the Australian market – set to rank first in flavoured yoghurt with a share of just over 9% in 2023. The brand has been operating in the Australian market since 2017, and finally launched in New Zealand in 2022. Being a recognised brand, it is expected that Chobani will perform well. During the initial launch, Chobani has been sold through Countdown supermarkets (Woolworths), although it has plans to expand to other retailers in the future. The products available are...
Euromonitor International's Yoghurt and Sour Milk Products in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Sour Milk Products, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Yoghurt and Sour Milk Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop
Yoghurt and Sour Milk Products in New Zealand
Euromonitor International
September 2023
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Chobani finally enters the New Zealand market, after seeing success in Australia
Drinking yoghurt is seeing fierce competition
Flavoured yoghurt far ahead of other yoghurt categories
PROSPECTS AND OPPORTUNITIES
Opportunity for growth in drinking yoghurt
Yoghurt to be positioned as a health food, with low fat and low sugar options
Innovating through product design and meeting specific needs
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 17 Penetration of Private Label by Category: % Value 2018-2023
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028