Yoghurt and sour milk products is facing the cross-category trends of value sales being driven by increased unit prices, with volume sales in a slump. The growth of average unit prices in 2023 is a consequence of high inflation, a deficit of raw milk at the farm level, and cost increases for processing, logistics, and retail. Meanwhile, this inflationary landscape is also resulting in a significant loss of purchasing power for consumers. Indeed, prices for food overall are increasing, thus consu...
Euromonitor International's Yoghurt and Sour Milk Products in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Sour Milk Products, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Yoghurt and Sour Milk Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop
Yoghurt and Sour Milk Products in Romania
Euromonitor International
September 2023
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low demand in yoghurt and sour milk products, due to high unit prices
Sour milk products face competition from artisanal variants direct from the farm
Yoghurt remains in demand due to its healthy attributes, although some consumers trade down
PROSPECTS AND OPPORTUNITIES
Return to volume growth expected, thanks to traditional and emerging trends
Competition will remain in the hands of international players with domestic operations
Private labels expected to go from strength to strength
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN ROMANIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Penetration of Private Label by Category: % Value 2018-2023
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028