Yoghurt and Sour Milk Products in Kenya

Yoghurt and Sour Milk Products in Kenya


There is expected to be moderate current value and volume growth for yoghurt in 2023. Local production ensures affordable prices and stable supply. That being said, smaller offerings of 100ml are more popular in 2023, as it is less of a financial outlay. This is especially true through traditional channels. Value sales for sour milk products through official channels are still expected to be low.

Euromonitor International's Yoghurt and Sour Milk Products in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop


Yoghurt and Sour Milk Products in Kenya
Euromonitor International
September 2023
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth, supported by increased local production
Strong local production base ensures growth
Innovation and differentiation key driver of value sales
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Affluent consumers increasingly see yoghurt as a healthy snack option
Potential for growth of commercial sour milk products
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN KENYA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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