Yoghurt and Sour Milk Products in Italy

Yoghurt and Sour Milk Products in Italy


The inflationary climate has had a strong impact on yoghurt, not least in pushing retail current value over volume sales. Indeed, the anticipated drop in retail volume sales of by far the main type, flavoured yoghurt, is expected to lead to stagnation in yoghurt consumption overall in 2023, with only modest increments in the drinking and plain formats. At the same time, the category is characterised by strong promotional leverage, which, in a tough economic climate, allows many households to con...

Euromonitor International's Yoghurt and Sour Milk Products in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop


Yoghurt and Sour Milk Products in Italy
Euromonitor International
September 2023
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness sustains interest in yoghurt and spurs growth in kefir
Protein content yoghurt becomes the key trend
Resumption of pre-pandemic lifestyles helps drinking yoghurt to rebound
PROSPECTS AND OPPORTUNITIES
High-protein yoghurt to continue to colour category progress
Kefir to see further investment in the forecast period
Players to adhere to sustainability trends to gain a competitive advantage
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 17 Penetration of Private Label by Category: % Value 2018-2023
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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