As US consumers are interested in natural, low processed sources of nutrients, kefir and full fat sour milk products continue to penetrate a wider consumer base, ensuring dynamic retail volume growth for sour milk products in 2023, which is set to continue, although at a lower rate, in 2024. Sour milk products have also been able to secure consumer support through a widening array of flavours for items such as kefir, which previously intimidated consumers wary of plain sour flavours. Appealing t...
Euromonitor International's Yoghurt and Sour Milk Products in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Sour Milk Products, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Yoghurt and Sour Milk Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Yoghurt and Sour Milk Products in the US
Euromonitor International
August 2024
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kefir secures leading the retail volume growth rate for sour milk products
Popularity of private label grows as consumers seek value
Plain yoghurt sees limited volume growth as price growth sees a minimal slowdown
PROSPECTS AND OPPORTUNITIES
Women’s health trends to contribute to popularity of high protein claims
Competition between dairy categories to fracture consumer demand
Price point and flavour to remain ultimate bottom lines for consumer demand
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN THE US
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 17 Penetration of Private Label by Category: % Value 2019-2024
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029