Despite a marginal retail value decline in 2024, demand for writing instruments in the UK continues to rise. Due to increasing engagement with the category during the pandemic and subsequent residual growth from this, sales growth of some writing instruments is starting to stabilise or fall in the case of pencils, while ball point pens and roller ball pens have resumed strong volume growth, remaining popular items in the UK. Colouring also continues to gain momentum.
Euromonitor International's Writing Instrumentsin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Writing Instruments market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Writing Instruments in the United Kingdom
Euromonitor International
December 2024
List Of Contents And Tables
WRITING INSTRUMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite some stability post-pandemic, writing instruments continues to thrive
Digitisation across local schools is rising challenge
Unchanged competitive landscape at the top, but smaller players make gains
PROSPECTS AND OPPORTUNITIES
Positive but weak volume growth for writing instruments over forecast period
Further impact of widescale digitalisation in education to be felt
Sustainability and innovation imperative in a stagnating environment
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
Table 2 Sales of Writing Instruments by Category: Value 2019-2024
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
Table 13 Sales of Personal Accessories by Category: Value 2019-2024
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029