Writing instruments in Turkey witnessed a steep decline in volume sales over 2024 due to high costs of living and inflation. Consumers switched to cheaper options when buying writing instruments, especially for items used in educational settings. Private label was a standout performer in this context as they are cheaper and deemed to be just as effective as other branded products. Affordable prices were important due to the unstable economic environment and high inflation.
Euromonitor International's Writing Instrumentsin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Writing Instruments market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Writing Instruments in Turkey
Euromonitor International
January 2025
List Of Contents And Tables
WRITING INSTRUMENTS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Private label grows amid inflationary conditions
Digital writing instruments continue to hamper growth in writing instruments
Corporate gifting loses popularity
PROSPECTS AND OPPORTUNITIES
Shift from unbranded and counterfeit products towards branded products
Stronger focus on e-commerce channels over the forecast period
Supermarkets and hypermarkets shares will grow further
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
Table 2 Sales of Writing Instruments by Category: Value 2019-2024
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN TURKEY
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
Table 13 Sales of Personal Accessories by Category: Value 2019-2024
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029