Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales compared to the previous year. Amongst writing instruments, ballpoint pens emerged as the preferred choice for everyday use, exhibiting the most dynamic performance. Conversely, pen inkwells and refills experienced the weakest performance, reflecting...
Euromonitor International's Writing Instrumentsin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Writing Instruments market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Writing Instruments in Switzerland
Euromonitor International
March 2024
List Of Contents And Tables
WRITING INSTRUMENTS IN SWITZERLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Diversifying usage trends
Innovation and sustainability drive growth
Enduring legacy of luxury brands
PROSPECTS AND OPPORTUNITIES
Sustaining demand amidst digital shift
Luxury pens remain coveted items
Evolving retail landscape
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
Table 2 Sales of Writing Instruments by Category: Value 2018-2023
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN SWITZERLAND
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
Table 13 Sales of Personal Accessories by Category: Value 2018-2023
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028