Writing Instruments in the Philippines

Writing Instruments in the Philippines


The market for writing instruments in the Philippines continued to expand in 2024, driven by population growth, which resulted in more children attending school and adults entering the workforce. However, the rate of volume growth slowed compared to 2021 and 2022, primarily due to the increasing integration of hybrid digital and offline set-ups in schools and workplaces post-pandemic. Additionally, government efforts to provide digital tools, such as tablets, particularly to children from lower-...

Euromonitor International's Writing Instrumentsin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Writing Instruments in the Philippines
Euromonitor International
January 2025
List Of Contents And Tables
WRITING INSTRUMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digitalisation contributes to slowdown in growth of writing instruments
Personalisation gains appeal in offline channels, as e-commerce gains traction
Growing popularity of colouring as therapeutic activity
PROSPECTS AND OPPORTUNITIES
Writing instruments will remain vital, despite trend towards digitalisation
Child-safe writing instruments will gain traction
Expected rising demand for eco-friendly offerings
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
Table 2 Sales of Writing Instruments by Category: Value 2019-2024
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
Table 13 Sales of Personal Accessories by Category: Value 2019-2024
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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