Writing Instruments in the Netherlands

Writing Instruments in the Netherlands


The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and bricolage where these products are utilised for surface decoration. Mainstream manufacturers, including Edding, are actively addressing this trend through targeted advertising and promotion of markers specifically designed for application on surfaces...

Euromonitor International's Writing Instrumentsin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Writing Instruments in the Netherlands
Euromonitor International
January 2024
List Of Contents And Tables
WRITING INSTRUMENTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Diversification in marker and highlighter usage: Targeting hobbies and creative applications
Resilience of luxury pens: Focused promotion and collector appeal
Environmental considerations and sustainable initiatives
PROSPECTS AND OPPORTUNITIES
Emerging niches in writing instruments
Sustainability drive in writing instruments
Resurgence of colouring trends
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
Table 2 Sales of Writing Instruments by Category: Value 2018-2023
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN THE NETHERLANDS
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
Table 13 Sales of Personal Accessories by Category: Value 2018-2023
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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