Writing Instruments in China

Writing Instruments in China

Writing instruments in China is projected to experience modest retail volume and current value growth in 2024, influenced by a complex external environment and evolving consumer preferences. While the resumption of school and extracurricular activities post-pandemic has been driving sales of student office supplies such as writing instruments, the growth rate remains limited. Despite the return to normalcy following the pandemic, the category is experiencing only slow growth due to cautious cons...

Euromonitor International's Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.