Writing Instruments in Brazil

Writing instruments has found itself at a crossroads in Brazil in 2024, grappling with a combination of economic challenges, technological disruption, and shifting consumer habits. Writing instruments experienced a significant surge in sales in 2022, as schools and offices reopened after prolonged pandemic-related closures. Brands such as Faber-Castell and Bic reported record sales during this period, with demand for pens, pencils, and markers skyrocketing as students and professionals restocked...

Euromonitor International's Writing Instrumentsin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.