Wound Care in South Korea

Wound Care in South Korea


Wound care in South Korea is expected to maintain stable retail current value growth in 2024, with gauze, tape and other wound care accounting for the highest sales and strongest growth rate. In a mature category such as wound care, consumer purchasing patterns tend to follow historical trends without major changes or events. However, in July 2024, Medifoam launched a campaign featuring sports climbing national champion Kim Ja-in in its advertisement. Rather than using popular K-pop idols, the b...

Euromonitor International's Wound Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wound Care in South Korea
Euromonitor International
September 2024
List Of Contents And Tables
WOUND CARE IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care relies on consistent purchasing and ambassador marketing
Licenced wound care products remain popular
PROSPECTS AND OPPORTUNITIES
Informed consumers set to support the further growth of wound care
Diverse channel accessibility enhances the potential for wound care
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2019-2024
Table 2 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Wound Care: % Value 2020-2024
Table 4 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 5 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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