Wound Care in Italy
Wound care saw a sharp decline in demand in 2020 following the outbreak of COVID-19 and the Italian government’s introduction of measures to contain its spread, which led to home seclusion and a lack of physical activity. However, sales started to recover in the second half of 2021 as restrictions were eased and consumers started to return to more active lives, including taking part in sport and exercise. This pattern is expected to continue in 2022 thanks to consumers returning to more normalis...
Euromonitor International's Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Wound Care in Italy
- Euromonitor International
- October 2022
- List Of Contents And Tables
- WOUND CARE IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Sticking plasters/adhesive bandages benefits from a return to more active lifestyles
- Sales of gauze, tape and other wound care set to return to pre-COVID-19 levels
- Price-sensitivity increases in wound care as unit prices rise
- PROSPECTS AND OPPORTUNITIES
- Volume sales likely to remain flat due to high level of maturity
- Pharmacies and grocery retailers will remain the key channels for wound care
- Price sensitivity likely to remain high as the cost of living increases
- CATEGORY DATA
- Table 1 Sales of Wound Care by Category: Value 2017-2022
- Table 2 Sales of Wound Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Wound Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Wound Care: % Value 2019-2022
- Table 5 Forecast Sales of Wound Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN ITALY
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 8 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2017-2022
- Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
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