Wound Care in Georgia

Wound Care in Georgia


In 2024, wound care in Georgia is characterised by its maturity and limited growth potential. The market comprises both simple, inexpensive products and advanced, premium options. Increasing outdoor activities, driven by a rise in sports participation and gym attendance among consumers - particularly children - supports demand for wound care solutions. Positive current value and volume growth are bolstered by the full reopening of society post-pandemic. This increased activity has resulted in a...

Euromonitor International's Wound Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wound Care in Georgia
Euromonitor International
September 2024
List Of Contents And Tables
WOUND CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care is mature and suffers from limited growth potential
Variety of offers expands with Betasan’s Santavik brand ahead of the rest
Sticking plasters lacks innovation
PROSPECTS AND OPPORTUNITIES
Stable growth predicted for wound care in Georgia
Convenience trend set to accelerate
Price competition and value-added solutions to become more prevalent
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2019-2024
Table 2 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Wound Care: % Value 2020-2024
Table 4 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 5 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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