Wound Care in Brazil
Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages, and similar items at home for emergency use. However, this practice appears to have waned in recent years, particularly since 2015. This year marked a period of political instability and economic crisis in the Brazilian landscape, featuring a 3.5% dec...
Euromonitor International's Wound Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Wound Care in Brazil
- Euromonitor International
- March 2024
- List Of Contents And Tables
- WOUND CARE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Wound care continues to decline in volume terms, in the context of changing consumer behaviour
- Band-Aid continues to lead an evolving category, prioritising sustainability in compositions and formats
- Private label growth in Brazilian pharmacies: Meeting consumer demand for cost-effective solutions
- PROSPECTS AND OPPORTUNITIES
- Convenience, healthy lifestyles, and family needs will contribute to growth
- New formats could boost growth through new usage occasions
- In-store sales will continue to lead, but click and collect is increasing as a strategy
- CATEGORY DATA
- Table 1 Sales of Wound Care by Category: Value 2018-2023
- Table 2 Sales of Wound Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Wound Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Wound Care: % Value 2020-2023
- Table 5 Forecast Sales of Wound Care by Category: Value 2023-2028
- Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
- CONSUMER HEALTH IN BRAZIL
- EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 8 Life Expectancy at Birth 2018-2023
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2018-2023
- Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
- Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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