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Womenswear in the United Kingdom

Publisher Euromonitor International
Published Dec 23, 2025
Length 25 Pages
SKU # EP20680587

Description

Womenswear in the UK is characterised by significant trends that are shaping its future. In 2025, the category witnessed a rise in challenger brands, polarised consumer spending, and a growing emphasis on sustainability and technological integration. Despite a low decline in retail volume sales, womenswear experienced growth in retail value sales, driven by premium products and affordable essentials. Slow growth is expected in the future, with a current value CAGR of 2% over the forecast period.

Euromonitor International's Womenswear in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Womenswear in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
WOMENSWEAR IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium and essential items drive value growth of womenswear
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation squeezes mid-market brands
Consumers embrace rental models for wardrobe flexibility
CHART 2 Analyst Insight
Consumers favour fashion that reflects personal values
WHAT’S NEXT?
Further challenges ahead as many consumers continue to prioritise essential spending
Digital passports to help build consumer trust and brand reputation
Social commerce accelerates the direct-to-consumer shift
COMPETITIVE LANDSCAPE
Online disruptors reshape competitive landscape
Demand for sustainability fuels emerging brands’ growth
CHANNELS
Omnichannel strategies to combat declining foot traffic
Zara’s Travel Mode simplifies international shopping
Marks & Spencer continues to invest in its circular approach to apparel
CHART 3 Marks & Spencer Expands “Another Life” Initiative, Supporting Resale Market
PRODUCTS
Primark champions inclusivity with adaptive design options
CHART 4 Primark Expands Inclusive Offering With Adaptive Clothing Line
ASOS launches premium line Arrange
CHART 5 ASOS Launches Premium Line Arrange 
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Nobody's Child eBay Collaboration
CHART 9 Aligne x Elizabeth Day: Creative Collaborations Prove Successful for Challengers
CHART 10 Amazon Haul Feature Launches in the UK
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the United Kingdom 2025
CHART 13 Key Insights on Consumers in the United Kingdom 2025
CHART 14 Consumer Landscape in the United Kingdom 2025
APPAREL AND FOOTWEAR IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Navigating polarised growth amidst economic challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
WHAT’S NEXT?
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
COMPETITIVE LANDSCAPE
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
CHANNELS
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
PRODUCTS
Amazon Haul responds to demand for affordable but fashionable pieces
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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