Womenswear in South Africa
The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a major occasion. Some watched the film with their family and friends in Barbie-inspired apparel and identical outfits as they looked to enjoy the accompanying celebrations. This has helped drive value growth of womenswear in 2023, as the publicity around...
Euromonitor International's Womenswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Womenswear in South Africa
- Euromonitor International
- November 2023
- List Of Contents And Tables
- WOMENSWEAR IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Womenswear benefits from release of Barbie film in South Africa
- Shein poses threat to local apparel and footwear players
- Consumers continue to seek value for money options in womenswear
- PROSPECTS AND OPPORTUNITIES
- Impulse purchases of womenswear driven by seasonal sales, discounts and promotions
- South Africans seek inclusive sizing for their womenswear
- Sustainability will remain a key concern in terms of womenswear production
- CATEGORY DATA
- Table 1 Sales of Womenswear by Category: Volume 2018-2023
- Table 2 Sales of Womenswear by Category: Value 2018-2023
- Table 3 Sales of Womenswear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Womenswear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Womenswear: % Value 2019-2023
- Table 6 LBN Brand Shares of Womenswear: % Value 2020-2023
- Table 7 NBO Company Shares of Women's Nightwear: % Value 2019-2023
- Table 8 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
- Table 9 NBO Company Shares of Women's Outerwear: % Value 2019-2023
- Table 10 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
- Table 11 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
- Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
- Table 13 NBO Company Shares of Women's Underwear: % Value 2019-2023
- Table 14 LBN Brand Shares of Women's Underwear: % Value 2020-2023
- Table 15 Forecast Sales of Womenswear by Category: Volume 2023-2028
- Table 16 Forecast Sales of Womenswear by Category: Value 2023-2028
- Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
- Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
- APPAREL AND FOOTWEAR IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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