Womenswear in Italy
After the slump in demand and retail current value sales in 2020, due to the outbreak of the Coronavirus (COVID-19) crisis, womenswear rebounded in 2021 and 2022. The category moved towards a full recovery, as pandemic restrictions gradually eased and lifted. In 2022 the health emergency was officially ended in Italy; however, womenswear retail volume sales failed to return to 2019 levels, as COVID-19 still impacted Italians’ lifestyles. For example, the obligation to wear face masks in indoor p...
Euromonitor International's Womenswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Womenswear in Italy
- Euromonitor International
- November 2023
- List Of Contents And Tables
- WOMENSWEAR IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Womenswear enjoys a return to 2019 pre-pandemic retail current value sales but retail volume sales are still in recovery
- Outerwear outperforms other categories in 2023 as consumers resume work and social norms more fully
- Growing polarisation resulting from the expansion of low-cost brands in Italy
- PROSPECTS AND OPPORTUNITIES
- Retail value sales set to slow down amid unit price stabilisation
- E-commerce to continue to develop and grow as its presence consolidates
- Growing competition from pre-loved or pre-owned womenswear
- CATEGORY DATA
- Table 1 Sales of Womenswear by Category: Volume 2018-2023
- Table 2 Sales of Womenswear by Category: Value 2018-2023
- Table 3 Sales of Womenswear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Womenswear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Womenswear: % Value 2019-2023
- Table 6 LBN Brand Shares of Womenswear: % Value 2020-2023
- Table 7 NBO Company Shares of Women's Nightwear: % Value 2019-2023
- Table 8 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
- Table 9 NBO Company Shares of Women's Outerwear: % Value 2019-2023
- Table 10 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
- Table 11 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
- Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
- Table 13 NBO Company Shares of Women's Underwear: % Value 2019-2023
- Table 14 LBN Brand Shares of Women's Underwear: % Value 2020-2023
- Table 15 Forecast Sales of Womenswear by Category: Volume 2023-2028
- Table 16 Forecast Sales of Womenswear by Category: Value 2023-2028
- Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
- Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
- APPAREL AND FOOTWEAR IN ITALY
- EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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