Womenswear continued to see positive current value growth in 2023, although this was mainly driven by inflation and retail price increases. Inflationary pressure began to surge in 2022 following the start of the war in Ukraine. Consumer confidence remains curbed in 2023, with some consumers limiting shopping expenses and choosing to save money given the economic downturn. As a result, retail volume sales of womenswear have witnessed further decline in 2023.
Euromonitor International's Womenswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Womenswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Womenswear in Denmark
Euromonitor International
November 2023
List Of Contents And Tables
WOMENSWEAR IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers continue to make cutbacks on womenswear purchases
Social media and e-commerce remains a key channel for Danish women
Women’s tracksuit trend gains momentum
PROSPECTS AND OPPORTUNITIES
Upbeat performance as Danish economy recovers
Sustainability issues and eco-consciousness to shape purchasing behaviour
E-commerce to remain the fastest growing channel
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2018-2023
Table 2 Sales of Womenswear by Category: Value 2018-2023
Table 3 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Womenswear: % Value 2019-2023
Table 6 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 7 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 9 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 13 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 14 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 15 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 16 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028