Wipes in the United Arab Emirates

In 2024, value sales of wipes in the United Arab Emirates continued to rise strongly, supported by the largest category of baby wipes. The latter also recorded the most dynamic value growth during the year. Local brands are gaining traction due to their affordability compared to imported competitors. The sharp unit price increase in baby wipes forced some consumers to consider cost-effective local options, as import constraints significantly impacted the availability and pricing of global brands...

Euromonitor International's Wipes in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wipes in the United Arab Emirates
Euromonitor International
March 2025
List Of Contents And Tables
WIPES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby wipes maintains category lead
Carrefour’s private label gains traction with competitive pricing, as Johnson’s Baby retains consumer trust despite increasing competition
Retail e-commerce makes notable gains
PROSPECTS AND OPPORTUNITIES
Solid growth over the forecast period driven by baby wipes
Retail e-commerce set to play increasingly crucial role in distribution
Innovation will remain key for manufacturers of wipes
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2019-2024
Table 2 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 5 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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