Wipes in Poland

Wipes in Poland saw a modest increase in retail current value sales in 2024, following double-digit growth in 2022 and 2023. Strong price increases drove these high levels of growth; retail current value growth stabilised as price rises slowed in the final year of the review period. Nonetheless, demand rose in many categories as consumers increasingly appreciated the daily ease and convenience of wipes. With fast-paced modern lifestyles, more consumers sought easy solutions for various household...

Euromonitor International's Wipes in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wipes in Poland
Euromonitor International
March 2025
List Of Contents And Tables
WIPES IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wipes fit with hectic lifestyles
Private label gains to intensify the competitive landscape
Health and beauty specialists overtake discounters
PROSPECTS AND OPPORTUNITIES
Baby wipes decline to shape the overall performance
Sustainable and more natural offerings to pique the interest of consumers
New product development and innovation for baby wipes and moist toilet wipes
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2019-2024
Table 2 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 5 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN POLAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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