In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the ease and convenience these products offered daily. With the fast-paced nature of modern society, consumers in 2023 were seeking easy solutions for various tasks, with general-purpose wipes offering a versatile and efficient option.
Euromonitor International's Wipes in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Wipes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Wipes in Poland
Euromonitor International
March 2024
List Of Contents And Tables
WIPES IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
General purpose and moist toilet wipes drive retail volume growth
Baby wipes and deodorant wipes lose ground as consumers choose alternative products
Procter & Gamble retains its lead as Pampers continues to gain share
PROSPECTS AND OPPORTUNITIES
General purpose wipes will continue to drive growth on the landscape
Growing awareness of sustainability to shape product innovations
Non-essential wipes decline as consumers look to alternative methods
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2018-2023
Table 2 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 5 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN POLAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028