Wipes in Nigeria

Value sales of wipes in Nigeria recorded a double-digit increase in 2024, driven by rising inflation and foreign exchange instability, which led to price hikes. While this contributed to value sales growth, volume sales declined as consumers sought more affordable alternatives due to reduced purchasing power. In addition, wipes still have fairly low penetration in Nigeria. For many people, these products are unnecessary and viewed as a luxury, and consumers will willingly reduce their consumptio...

Euromonitor International's Wipes in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.