2022 saw total volume sales of wine register moderate growth and this was entirely due to the strong performance recorded in the on-trade. The re-opening of Turkey’s consumer foodservices industry during the post-pandemic era as COVID-19 control measures were withdrawn and the threat of contagion receded towards vanishing point meant that significant numbers of local people were able to start eating and drinking outside of the home on a regular basis once again during 2022. In addition, signific...
Euromonitor International's Wine in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Wine market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Wine in Turkey
Euromonitor International
June 2023
List Of Contents And Tables
WINE IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total volume sales increase due to a very robust on-trade performance
Interruptions to the supply of glass packaging affect wine brands during 2022
Wine made from local grape varietals is subject to higher demand
PROSPECTS AND OPPORTUNITIES
Growth set to accelerate as demand rises in both the on-trade and the off-trade
Mid-priced wine brands set to remain the main driver of sales growth
The share of the supermarkets channel is expected to increase
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 28 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN TURKEY
EXECUTIVE SUMMARY
Double-digit total volume growth for alcoholic drinks in 2022
Extraordinarily high growth registered in average unit prices across the board
Boom in new product development as players seek to grab the attention of consumers
Position of supermarkets improves as consumers seek value and convenience
Dynamic on-trade volume growth due to reopening of local hospitality industry
Less oppressive economic conditions set to spur growth in demand
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027