Off-trade wine sales saw a strong decline in volume and value in 2022, largely due to the revival of cross-border trade with Sweden and an increase in international travel in the aftermath of the COVID-19 crisis. The on-trade wine market experienced significant recovery in 2022, but slowed in the last months of the year. This poorer performance in the latter stages of the year can be attributed to a decrease in consumer confidence due to the high rate of inflation and global events.
Euromonitor International's Wine in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Wine market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Wine in Norway
Euromonitor International
June 2023
List Of Contents And Tables
WINE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong decline in off-trade sales of wine
Non alcoholic wine and other sparkling wine are the top performing categories
Still rosé, still red and fortified wine losing share
PROSPECTS AND OPPORTUNITIES
Off-trade volume decline slows in 2023
On-trade faces flat volume trend amidst cautious consumer spending and high alcohol prices
Shift towards lighter, brighter wines and non-alcoholic wine set to continue
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 28 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NORWAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Norway's nightlife threatened with wave of bankruptcies
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027