Wine in Kenya

Wine in Kenya


Wine in Kenya saw continued strong and steady total volume sales growth in 2022, especially among the local middle-class consumer base. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted efforts by local wine manufacturers and importers to educate their clientele. Through extensive brand activations, consumers are learning about the diversity of wine products and how to pair them effectively with various cuisines.

Euromonitor International's Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wine in Kenya
Euromonitor International
June 2023
List Of Contents And Tables
WINE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved consumer education and marketing strategies support sustained growth
Expanding retail sector further fuels wine consumption
Rising hospitality industry supports overall category growth
PROSPECTS AND OPPORTUNITIES
Demand for entry-level products set to rise as players push budget-friendly varieties
Globalisation impact to continue reshaping local market dynamics
Expansion of the retail sector will support future sales
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 10 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN KENYA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources

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