Wine in Italy
Wine registered a slight decline in total volume terms in 2022, albeit with contrasting fortunes for the on-trade and off-trade channels. On one hand, the complete lifting of COVID-19 restrictions supported a strong recovery of sales through on-trade. With restrictions lifted and COVID-19 fears subsiding consumers returned to restaurants, cafés and bars in greater numbers, with consumers once again keen to share wine with family and friends. Additionally, with pandemic restrictions lifted there...
Euromonitor International's Wine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Wine in Italy
- Euromonitor International
- June 2023
- List Of Contents And Tables
- WINE IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Highly polarised performance for wine in 2022
- Changing consumption patterns impact still light grape wine
- Non-alcoholic wine finally showing signs of promise while smaller pack sizes find favour
- PROSPECTS AND OPPORTUNITIES
- Inflation crisis likely to impact demand for wine, but increase in tourism should boost sales
- Aperitivo trend to continue to shape demand for still light grape wine while those aged over 30 likely to become the key target audience
- Innovation likely to boost demand with focus on more natural, local and sustainable products
- CATEGORY DATA
- Table 1 Sales of Wine by Category: Total Volume 2017-2022
- Table 2 Sales of Wine by Category: Total Value 2017-2022
- Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
- Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
- Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
- Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
- Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
- Table 28 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 29 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
- ALCOHOLIC DRINKS IN ITALY
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 32 Number of On-trade Establishments by Type 2016-2022
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
- MARKET DATA
- Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 35 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
Research Assistance
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