Wine in Guatemala

Wine in Guatemala


Players continued to invest in the expansion of wine in the country in 2022 with this delivering positive results. Wine sales continued growing in total volume terms in 2022, with wine reaching new consumers as well as seeing an increase in per capita consumption. Specialised wine stores like La Vinoteca, Corchos, and cepa wineshop to name a few, offered various wine tasting courses throughout the year to help increase knowledge and awareness around wine. Some retailers have also developed subsc...

Euromonitor International's Wine in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wine in Guatemala
Euromonitor International
June 2023
List Of Contents And Tables
WINE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine players focused on expanding the wine market
Promotions spike during certain seasons as wine appreciation grows
Polarisation seen in wine
PROSPECTS AND OPPORTUNITIES
Wine expected to continue expanding
Still red wine will continue as the preferred choice
Distribution expected to expand as interest in wine grows
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 10 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources

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