Wine in Greece

Wine in Greece


On-trade volume sales of wine continued to rise dynamically in 2022, although sales remained below the 2019 pre-pandemic level. The strong recovery from the 2020 slump, in light of the outbreak of Coronavirus (COVID-19), was driven by the easing then lifting of pandemic restrictions, which engendered an off-to-on-channel shift. In Q1-Q2 2022, the increase in on-trade volume sales derived from the reopening of bars and restaurants, which were closed in the same period in 2021, in line with lockdo...

Euromonitor International's Wine in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wine in Greece
Euromonitor International
June 2023
List Of Contents And Tables
WINE IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of society and rebound in tourism drive on-trade recovery
Shift to foodservice leads to losses for the off-trade channel
Strong on-trade brands perform best in growth terms
PROSPECTS AND OPPORTUNITIES
Inflationary pressure on prices set to take its toll on consumption
Economic pressures in European markets to hinder wine sales in Greece and exports
Still rosé wine and “other” sparkling to gain traction in the forecast period
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 25 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 26 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN GREECE
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings