Wellness Zones, Mood Crafting and Our Growing Biophilia in the Home
Reading this report, you will become better informed about wellness products in the home and garden, rooms emerging as new wellness zones, mood crafting via a practical understanding of hormones, how biophilic design fits into this, and useful learnings from industries further into this wellness trend. This trend offers differentiation and premium positioning opportunities, and we can share some visible “low hanging fruit” opportunity areas for innovation, and ideas for what is coming next.
Euromonitor International's Wellness Zones, Mood Crafting and Our Growing Biophilia in the Home global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home and Garden market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Executive summary
Introduction
Wellness zones in the home are defined (but spreading)
The science of “mood” makes for potent ideation stimuli
Biophilia rises within our wider love affair for all things natural