During the outbreak of COVID-19, many consumers gained weight, with restricted mobility decreasing and limited activities impacting consumers. In addition, with stress rising, indulgence was high, as consumers looked to treat themselves during a time of increased anxiety. As such, when restrictions were eased, consumers started to take better care of themselves, further aligned with the health and wellness trend. Many consumers started to look towards weight management and wellbeing products, wi...
Euromonitor International's Weight Management and Wellbeing in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Weight Management and Wellbeing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Weight Management and Wellbeing in Turkey
Euromonitor International
October 2024
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive performance as health and wellness support weight loss goals
Seasonality boosts demand for weight management and wellbeing products
Challenges to weight management products include surgery and ready meals
PROSPECTS AND OPPORTUNITIES
Strong online presence will be essential over the forecast period
Products align themselves with the latest weight loss trends to drive interest and growth
Increasing use of apps that support consumers on their weight loss journeys
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification