Weight management and wellbeing is set to see a slight fall in sales in current value terms in Italy in 2024. The weight loss supplements category continues to display a negative trend in both value and volume. Consumers are increasingly sceptical about slimming products, which often promise miraculous results but then prove to be of little effect. Disillusionment with these unrealistic promises has led to an ongoing decline in demand. In addition, the market for weight loss supplements is incre...
Euromonitor International's Weight Management and Wellbeing in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Weight Management and Wellbeing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Weight Management and Wellbeing in Italy
Euromonitor International
September 2024
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weight loss supplements face continued decline amidst consumer scepticism and evolving preferences
Italian consumers embrace on-the-go meal replacement amidst economic challenges
Blurred lines with infusions and perceived inefficacy challenge slimming teas growth
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks set to emerge as key solution for Italy's ageing population
Weight management and wellbeing needs a rethink as consumers embrace tailored solutions and professional guidance
Weight management faces erosion as sports nutrition and protein-enriched foods align with wellness goals
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification