The busy lifestyles of Georgian consumers is driving an increase in the consumption of weight loss and wellbeing products in 2024. Individuals are not only seeking quicker results but are also interested in products that offer lasting effects. Awareness regarding weight management and wellbeing is rising, particularly among young and mid-aged urban Georgians. As a result, there is a growing preference for products that deliver fast results, such as meal replacements and weight loss supplements,...
Euromonitor International's Weight Management and Wellbeing in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Weight Management and Wellbeing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Weight Management and Wellbeing in Georgia
Euromonitor International
September 2024
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hectic lifestyles drive consumption
Growth remains limited by few players and products, and shifting consumer focus
Sports nutrition as a rising threat, while GM Pharmaceuticals maintains category leadership
PROSPECTS AND OPPORTUNITIES
Demand fuelled by promise of efficacy
Category faces challenges from niche positioning and competition from sports nutrition
Lack of promotions and discounts to hinder growth, with alternative solutions offering further challenges
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification