Weight Management and Wellbeing in Brazil

After a year of double-digit growth in 2023, 2024 has presented a more restrained scenario, with weight management and wellbeing in Brazil expected to show limited growth in retail current value terms. However, performances are set to vary significantly across the different categories. The weakest performance is anticipated from meal replacement, which is set to see a notable decline due to a partial rebound following aggressive growth of 20% in 2023.

Euromonitor International's Weight Management and Wellbeing in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Weight Management and Wellbeing in Brazil
Euromonitor International
April 2025
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weight management and wellbeing sees limited growth as categories battle for consumers’ share of wallet
Nestlé overtakes Herbalife to secure second place in weight management and wellbeing
Wegovy officially arrives in Brazilian pharmacies, and new competitors set to arrive in 2025
PROSPECTS AND OPPORTUNITIES
Double standards regarding GLP-1 use, and a more realistic consumer outlook on weight management and wellbeing will shape the forecast
The decline of quick-fix weight loss and the rise of holistic wellbeing
Expanding the market for weight management products in Brazilian grocery channels: Opportunities and challenges
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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