Voice of the Consumer: Cannabis Survey 2022

Voice of the Consumer: Cannabis Survey 2022


The cannabis industry has been evolving in distinct paces around the world, with different dynamics across the CBD, medical and adult-use segments. In such context, it is vital to understand the current and potential consumers in more depth. This briefing analyzes the consumption patterns, preferences, occasions, drivers, perceptions, opinions and attitudes around cannabis, across different users, countries and regions.

Euromonitor International’s Voice of the Consumer: Cannabis Survey 2022 Global report is designed specifically for current and potential stakeholders in the emerging legal cannabis market. It seeks to provide an in-depth overview of the size and scope of the global cannabis environment, examining the historic and future market trends. Delving into the forces shaping the emerging legal industry including regulatory momentum, dynamics of current illicit consumption, changing consumer behaviour and corporate activity, the report identifies opportunities and challenges across medical, adult-use cannabis and CBD. Forecasts in the reports are available to 2027. 

Product coverage: Adult-Use Cannabis, CBD, Medical Cannabis.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cannabis market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Introduction
Cannabis usage patterns
Consumption occasions and drivers
Perceptions and attitudes
Cannabis survey overview

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