Vitamins in Sweden
Vitamins saw exceptional growth in 2020, the first year of the COVID-19 crisis, in Sweden, thanks to a strong consumer focus on preventive health and a desire to boost the functioning of immune systems. This led to particularly strong growth for vitamins C and D, which are associated with enhancing the working of the immune system, with vitamin D explicitly being linked with more positive outcomes in relation to COVID-19.
Euromonitor International's Vitamins in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in Sweden
- Euromonitor International
- October 2022
- List Of Contents And Tables
- VITAMINS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Return of common illnesses maintains focus on immunity
- Supply issues
- E-commerce to remain popular
- PROSPECTS AND OPPORTUNITIES
- Debates around vitamin D
- Vitamins to benefit from expanded consumer base
- Further development of private label segment
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2017-2022
- Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN SWEDEN
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 9 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2017-2022
- Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
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