Vitamins in South Korea
The pandemic resulted in heightened health awareness among local consumers, who became increasingly interested in protecting their health, with the benefits of building immunity attracting a great deal of attention from the media and consumers, and thereby leading to the rising consumption of vitamins. While demand for multivitamins, which offers greater convenience in terms of consumption, is continuing to rise in 2022, single vitamins is set to be the stronger performer in retail volume terms.
Euromonitor International's Vitamins in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in South Korea
- Euromonitor International
- October 2022
- List Of Contents And Tables
- VITAMINS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Heightened health awareness drives further demand for vitamin C, but vitamin B is gaining in popularity among local consumers
- Mini Ten Ten faces supply shortage, but sales are expected to increase in 2022
- Retail prices of vitamins sold by pharmacies increase
- PROSPECTS AND OPPORTUNITIES
- Preventive health and greater segmentation to drive further growth of vitamins
- Direct purchases from overseas online shopping platforms notably increase
- Korean retail conglomerates expanding services to capture growing demand for vitamins
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2017-2022
- Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN SOUTH KOREA
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 9 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2017-2022
- Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2021-2022
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook