Vitamins have become a key focus for consumers in Singapore, with an increasing emphasis on preventive healthcare and lifestyle habits that promote long-term wellness. In 2023, the government launched the ""Healthier SG"" initiative to encourage proactive health management, which includes regular health screenings, healthy living, and effective chronic disease management. This initiative is particularly important in light of the country’s ageing population and the strain it places on the healthcar...
Euromonitor International's Vitamins in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Vitamins market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Vitamins in Singapore
Euromonitor International
January 2025
List Of Contents And Tables
VITAMINS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multivitamins remain popular choice for general health improvement
Continued strong demand for vitamin D
Chewable vitamins continue to grow in popularity
PROSPECTS AND OPPORTUNITIES
Positive outlook for vitamins, alongside growing interest in preventive health
Affordability concerns will continue to impact consumer behaviour
Blurring of lines between dietary supplements and vitamins
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN SINGAPORE
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification