Vitamins in Saudi Arabia

Vitamins in Saudi Arabia


Demand for vitamins in Saudi Arabia continues to grow post-pandemic, with retail volume sales of both single vitamins (the leading category) and multivitamins rising in 2024. Driven by health awareness, especially in terms of supporting immune systems and supplementing diets with nutrients they may be missing, some local consumers prefer multivitamins (along with combination dietary supplements). This is because these products cover a wide range of concerns, helping them to reduce their overall...

Euromonitor International's Vitamins in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Vitamins in Saudi Arabia
Euromonitor International
October 2024
List Of Contents And Tables
VITAMINS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Post-pandemic demand for vitamins remains strong as consumers remain concerned with supporting their overall health
Cigalah Group retains lead of vitamins, but Centrum remains most popular brand
E-commerce continues to grow, fostering holistic omnichannel approach
PROSPECTS AND OPPORTUNITIES
Ongoing focus on supporting the immune system to drive vitamins, while players will increasingly target specific needs of certain demographics
Health insurance coverage for vitamins to support future growth
Pharmacies and other specialists to remain important distribution channels
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC Registration And Classification
Vitamins And Dietary Supplements Registration And Classification
Self-medication/self-care And Preventive Medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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