Vitamins in the Netherlands
The vitamins market in the Netherlands is expected to maintain steady growth in current value terms in 2024, continuing the positive trajectory from the previous year. Although COVID-19 has transitioned into an endemic phase, consumers remain focused on immune health, driving demand for products like vitamin C, which is known to support the immune system. Vitamin D is also experiencing growing demand, partly due to new legislation which means that it is no longer covered under health insurance,...
Euromonitor International's Vitamins in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in the Netherlands
- Euromonitor International
- September 2024
- List Of Contents And Tables
- VITAMINS IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for vitamins continues to grow, despite signs of maturity
- Promotional campaigns focus on prevention
- Dutch consumers seek out the best discounts across channels
- PROSPECTS AND OPPORTUNITIES
- Growing awareness of vitamin D supplements will fuel further diversification
- Multivitamins will continue to see a growing demand, despite shift towards healthier diets
- Growing variety of formats will boost demand for children’s products
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2019-2024
- Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- CONSUMER HEALTH IN THE NETHERLANDS
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What’s next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 9 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventative medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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