In 2024, demand for vitamins in Morocco has remained strong, driven by a rising number of consumers using vitamins as preventive measures to enhance overall health and wellbeing, as well as to mitigate the risks associated with various diseases. Further, a growing number of individuals are turning to vitamins to address existing health issues they attribute to inadequate nutrient intake. While these trends are well-established, they have gained additional momentum due to heightened health concer...
Euromonitor International's Vitamins in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Vitamins market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Vitamins in Morocco
Euromonitor International
October 2024
List Of Contents And Tables
VITAMINS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Focus on preventive health measures supports category expansion
Bayer and Laboratoires Laprophan continue to lead vitamins overall
Vitamin C maintains popularity
PROSPECTS AND OPPORTUNITIES
Expansion of preventative healthcare to direct progress
Multivitamins set to remain popular
Competition from fortified foods just one factor that may potentially weaken demand
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN MOROCCO
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by: Value Category2019-2024
Table 11 Sales of Consumer Health by: % Value Growth Category2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by: Value Category2024-2029
Table 18 Forecast Sales of Consumer Health by: % Value Growth Category2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification