Vitamins in Malaysia
The market for vitamins in Malaysia is expected to register a more modest rate of growth in current value terms in 2024, in contrast to the surge in demand witnessed during the first half of the review period. This slowdown is primarily driven by the normalisation of the immunity-boosting trend that gained momentum during the COVID-19 pandemic. As the virus transitions into its endemic phase, consumer demand for products like vitamin C has begun to stabilise, as individuals switch their focus to...
Euromonitor International's Vitamins in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Vitamins in Malaysia
- Euromonitor International
- September 2024
- List Of Contents And Tables
- VITAMINS IN MALAYSIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Normalisation of immunity trend as pandemic enters an endemic phase where
- Nerve-health positioning of vitamin B represents strong growth opportunity, in conjunction with ageing population
- Surging popularity of multivitamins as consumers engage in active lifestyles post-pandemic
- PROSPECTS AND OPPORTUNITIES
- Multivitamins will target the needs of specific consumer groups in order to become more competitive
- More convenient, on-the-go formats will grow in popularity
- Private labels anticipated to gain traction as a result of high cost of living
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2019-2024
- Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- CONSUMER HEALTH IN MALAYSIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: the big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What’s next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 9 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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