Vitamins in Kenya

Vitamins in Kenya

High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to seek more affordable alternatives, with local brands offering vitamin C supplements at a lower cost of KES800. Additionally, generic vitamins are gaining popularity as they offer the same nutrients at a fraction of the price, such as a generic vitamin D...

Euromonitor International's Vitamins in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.